Malaysia Calls for Shift from Halal-Certified to Halal-Competitive as ASEAN Targets USD5 Trillion Global Halal Economy

Malaysia is advocating for a transition from simply obtaining halal certification to enhancing competitiveness in the global halal market.

This shift is crucial as ASEAN aims to tap into a USD 5 trillion halal economy, which presents significant opportunities for Muslim-majority countries.

By focusing on halal competitiveness, Malaysia hopes to position itself as a leader in the halal industry, benefiting both its economy and the broader Muslim community.